The best wrestling club in the country does zero marketing. Here's how they built it.
Jody Strittmatter walks through 21 years of Young Guns: the room, the athletes, the parents, the politics, and the business. Six modules, every tool included, free.
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Product before marketing, and the standard you set before anything else. Tool: the Club Builder Self-Assessment.
Practice size, partners, leaders, safety, and a core you keep for 21 years. Tool: the Practice Design Checklist.
Gymnastics first, the baby-step method, strength standards, the Pop Challenge. Tool: the Development Ladder.
Good-crazy vs. red flags, the weight-cutting signal, push without breaking. Tool: the Red Flags checklist and scripts.
HS coach trust, landlords, club jumping, dual teams, integrity. Tool: the HS Coach Relationship Playbook.
The camp system, fundraising that's fair, mat sponsorship, honest marketing. Tool: the Camp Planning Worksheet.
Jody Strittmatter, co-founder of Young Guns Wrestling Club. 21 years, four locations, and a wall of alumni that includes Spencer Lee, Jason Nolf, Vincenzo Joseph, Bo Bassett, and Jax Forest. Young Guns sells out its camps almost instantly and does close to zero marketing. The course is how.
You'll also hear from three club builders who did it in very different circumstances: Jake Elkins (Ironclad Wrestling, Birmingham, Alabama), and Brandon Paulson and Jared Lawrence (Pinnacle Wrestling, Minnesota, co-founders of the P&L league with Young Guns).
Six modules, every tool built in, printable, free.
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